Watch out boring, boxy aprons…there’s a new girl in town! Say hello to Smocks – and to flirty, smart designs for entertaining in style!
Smocks is a brand new company created by mother-daughter duo Christopher Ireland – a West coast techie & marketing/brand consultant – and Kelley Culp – a fashion editor & designer living in New York. After noticing a growing trend in the markets of cooking & entertaining, especially with more and more people entertaining at home these days, Kelley and Christopher decided to launch a line of stylish, affordable aprons that actually compliment your outfit rather than just cover it up. How’s that for a concept!
Smocks are manufactured in the USA and designed to be attractive on a wide range of bodies, but they even offer a little extra guidance in the fit department if you’re worried about a specific feature. All fabrics are inspired by contemporary designers and pre-tested & machine washable, of course!
Each apron has a unique name and it’s own little dose of personality. For example, the description for “Jane” (pictured at top) reads, “You’re no wallflower. Demure, maybe, but then there’s that tattoo…”.
Smocks range from $34.95 – $44.95 and are sold exclusively at www.smocksdesign.com. (Great Mother’s Day gift idea!)